On Sunday night we had a happy, apparently healthy cat. On Monday morning, I had to euthanize him. Over the past couple of days, it's been very apparent to my wife and kids how big a role Tiger played in our lives because as we've gone through our daily routines, we notice how much he's missing.
Routines are how humans "get through" the day. We have a routine for getting ready for work or school. Work has its own routine. We tend to do the same thing or same variations of things, day in and day out. It's comfortable to have a routine and we get stressed when they get messed up.
Sometimes changes to routines are forced on us, but I think it's valuable to examine our routines and ask why we do things the way we do them. Perhaps there are easier or more effective ways to do things. Maybe there are things we SHOULD be doing that aren't yet part of our routines.
In my opinion, most entrepreneurs don't have a routine for their marketing themselves online. I've set up blogs and websites aplenty for clients only to watch those tools gather dust. I've consulted businesses large and small on better ways to do things only to hear later they've decided to stick with what they know. There are countless ways we could make our businesses and lives better. The only thing holding us back is our lack of desire to change our routines because self-directed change takes work.
Notice I didn't say inability. If you are forced to change, you will. Craig Bowman at Road to Recovery Nutrition , Sandra Alvarez of Alvarez Fitness and Andi Miller of Embrace Fitness tell me they see this behaviour all the time. People go through a health crisis and decide they need to change their routines. They'll start eating vegetables for the first time in their lives or embark on a fitness program because the alternatives are worse. They change their routines for the betterment of their lives.
I suggest that in our businesses we have an obligation to ourselves and our clients to examine ways we can do things better. Developing and sticking to an internet marketing plan is a challenge, but if you can make it part of your routine you'll be improving the online health of your business
Waiting until change is forced upon us is how most of us operate. Those who proactively change and continually work on finding the best way to do things are more likely to be successful in their endeavours and masters of their worlds.
Thank you, Tiger for your inspiration for this article. RIP little buddy.