Since our first foray into online video things haven't really changed all that much. I mean, YouTube is still a great way to market - it's just gotten bigger. Image quality has been improved, but that was to be expected.
One thing that hasn't changed much is the cost of getting a video produced. I personally think videos offer great value on websites, but the cost of development can be a barrier. On a client's behalf, I did some calling around to several video production companies. The cost to produce a 20 second spot to use online (with some green screen background manipulation) was anywhere between $500 to $1100 - and one company wanted more details before providing an estimate which to me suggests they would have been on the high side of the range.
What does this mean for our customs? It means we've gone out and come up with a lower-cost option for you to peruse. These days even cell phones have HD capability, so you know the cost of equipment has come down. The cost of software for video editing has come down as well. We've made an investment in both equipment and software and can now produce short slideshow-type videos starting at $150.
A long-time acquaintance recently opened his own business doing video shooting, editing and production. For companies that are looking for videos with higher production values than I can offer I highly recommend him. His name is Merv Wrighton and his company name is UBU Video Productions. UBU is pronounced "You Be You". You can reach him at 905-651-2728 or at [email protected] His website will be online soon so you can view his portfolio. He has produced videos for two of my clients and both are quite happy with his work, as am I.