When I talk to people about their online marketing, I hear this all the time.
"I don't know where to start."
"Which is the best platform?"
"I don't have time to create content."
I get it. It's not easy. The idea that the internet levels the playing field between big and small companies is a myth because big companies have more resources than small ones. Marketing takes time, and that's often in short supply for entrepreneurs and small businesses.
My advice: stop worrying about doing things perfectly. Lists of "best practices" are interesting but they may not be best practices for you. One of my favourite marketing mantras is "Ready. Fire. Aim." This is how marketing works in my opinion. You ready your content or campaign, release it, then measure how successful it was and adjust accordingly.
Getting ready means knowing who your audience is and preparing appropriate content for them. Content doesn't need to be writing. It can be pictures or videos, quizzes and contests. It doesn't need to be a major effort. Be creative! Content ideas are all around you, every moment of the day.
Stop obsessing about your choice of platform to distribute to. Pick a popular platform and run with it to the best of your ability. Do you like Facebook? Fine. Use Facebook - as effectively as you can. Think Twitter's the thing? Great. Use Twitter - as effectively as you can at this particular moment.
Do you use software that can blast your update to twenty-five of the top social media platforms plus add it to your blog? Superb! Just get on with it already.
Save some time to see how your content fared online. What were the results? Did you get any likes or shares? Retweets or views? If you did, that's great. Figure out why and do it again. Were your results below your hopes? Figure out why and DON'T do it again.
People who are good at marketing didn't get that way overnight. Improvement only comes with effort. Just getting started is an effort, but once you're going, you have momentum. Keep on moving, keep on learning, keep on improving.
I wish you the best. Please share your stories of success!