When I was starting out in business, I thought about getting a promotional video made. I quickly realized I'd never be able to afford it. At a cost of two thousand dollars for a two minute video, there was no way I could justify it. That was back in 1997, eight years before YouTube changed the game forever.
YouTube changed the video industry in two very important ways.
1) It democratized the distribution of videos. Anyone can upload a video and have it seen by millions. It's free to do this. Imagine what you would have had to do before to get your videos seen by millions before YouTube came along. People used to distribute business card sized CDs with videos. Remember those?
2) It lowered the quality threshold. If content was compelling enough, people will watch a video. The top 30 all-time watched videos on YouTube are mostly professionally-produced music videos from popular artists with huge fan bases. #5 is called "Charlie bit my finger - again!" and has been viewed 599,148,435 times (as of November 15, 2013). Don't ask me what's compelling about this . . .
Video engages people in a way that text can't. With a video of you, people see you, hear you and can see your body language. It's much more powerful than words on a screen. You don't have to be a movie star to make good videos. Just be you. With a little preparation, you can make an video that engages, entertains and builds rapport with your audience.
Also, notice I've added a video to this blog post. It says pretty much everything I wrote here, but it's in video. What will be remembered more? What are your thoughts on this? I'm curious, so please share your comments!