The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Posting is Like Flossing

Mark Kawabe - Thursday, September 04, 2014

Floss - I mean post - for the long-term health of your businessThe quest to create new and unique content is a challenge for most people who have a website. We're all knowledgeable people, but sometimes knowing what to write about is confusing. My suggestion: read the news.

Every day, there is likely something in the news that you can share your perspective on. Why you agree or disagree. Share your knowledge and expertise. Let people know where you stand.

People do business with people who they trust. That trust is developed online one post at a time. Those pieces of information tell the story about who you are and what you stand for.

Working in the marketing field, there are always plenty of things to comment on. Sometimes I come across items through the mainstream media that are worth discussing. Other times an interesting article will be making the rounds on social media. If I'm really strapped, I look at what other marketers are talking about and share my own perspective on the topic.

I think of posting as something akin to flossing. It's beneficial to do, but because the benefits come over the long-term, most people don't do it. Regularly posting meaningful, self-generated content is a good practice. It shows people who you are, demonstrates your expertise and builds credibility. It can also benefit your search engine positioning, especially in long-tail search terms.

As with flossing, the payoff for posting is likely in the future. It's the kind of thing you would benefit from starting now if you want to realize the benefits down the road. An added bonus: if you post AND floss, you'll have a great smile to show your new clients.

Can canned be better than fresh?

Mark Kawabe - Wednesday, November 06, 2013

Yesterday was one of those days. I didn't spend much productive time near a computer. I think we've all had one of those days.

Most people in the world wouldn't have noticed, except for those who have been reading my blog of late. There's been a post every day for a couple of weeks. I'm not beating myself up that my "streak" has been broken, but by the same token, if your intent is to post every day it can be a challenge when you get a day that doesn't lend itself to blogging.

What to do?

Easy. Plan ahead.

I have advised my clients for years that they should have a week's worth of blog posts (or more) prepared in advance. This way they can schedule the release of new material using their blog software's built-in scheduling features. Doing this eliminates any pressure one might feel when working on a daily publishing schedule.

Some people might think of this as a "canned" response. To me, it's practical and worthwhile doing. There's no point castigating yourself for missing a day. Making yourself feel bad or unworthy over something as minor as a day not blogged isn't beneficial to anyone - but there are people who will do just that.

Take it easy. Be compassionate to yourself. Think ahead and plan for the possibilities that a day may go by where you don't blog. Be prepared. If you have a full week of posts scheduled to run, you can go without writing for several days if you want to. It's up to you.

Besides, your writing and ideas probably won't go stale in a week - and they'll be fresh for your readers. That's the wonderful thing about ideas. They don't spoil and have a wonderfully long shelf life : )

A tip: I took today's photo at a sushi restaurant a year or so ago. Sometimes you'll have photos that are perfect for use in social media settings. You can save time and money by using your own instead of purchasing stock images.

What time is it anyway?

Mark Kawabe - Monday, October 28, 2013

If you've been reading this blog for the past week, you may have noticed a similarity about them that has nothing to do with their themes, graphics etc. An astute observer might notice the time each blog entry was posted in the morning. There's a reason for this.

How well your posts are received depends on so many factors. Time of day is one of them. Some stats for you to ponder about blog posts:

  • The highest percentage of users read blogs in the morning.
  • A higher percentage of men read blogs in the evening and at night.
  • The average blog gets the most traffic on Monday.
  • The average blog gets the most traffic around 11 a.m. Eastern time.
  • The average blog gets the most comments on Saturday.
  • The average blog gets the most inbound links on Monday and Thursday.
  • The average blog gets the most inbound links at 7 a.m. Eastern time.

While we all hope to have a blog that is better than average, these numbers are interesting guidelines to follow.

Here's hoping you're having a great, active, online Monday!