The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Don't Discard the Old Stuff

Mark Kawabe - Thursday, October 05, 2017

QuestionsRemember MySpace? Yeah, it's sort of lost the social media spotlight to Facebook, but it's not dead. 28 million users still use it. That's more than Pinterest (at 25 million users). Is it dead? Not quite. It's just not "cool" any longer.

The same can be said for other online marketing channels that a lot of people are writing off. However, there are still lots of businesses making lots of money using "old" techniques, so don't discard them yet. Here are a couple of thoughts to consider.

Email Marketing

With the rise of CASL and other anti-spam legislation around the world, marketers have to be more careful when it comes to marketing via email. While it's not new and shiny, email is still one of the most cost-effective ways marketers have to reach their prospects and customers. It's highly targeted, customizable, personalizable, and the tools to measure its success are easily available and understandable. You can also scale it up as needed. Email marketing's not dead. If you think it is, you should probably be asking yourself how you can use it more effectively.

Blogging

Content will always rule online. While social media is being used to get wider distribution, the content often still comes from blogs. It's just been re-posted to a social media channel. If you're going to participate at all in content marketing, you need to have content on your website. Guess what? It's probably going to wind up on your blog instead of on a static page of your website. Blogging is far from dead. If it hasn't worked for you, start asking yourself what you can do to improve your results.

Everyone has the potential to their own independent media company. Video blogs (vlogs), podcasts (audio blogging, so to speak) and other technologies are giving creators more choice on how to deliver their message. The challenge for you now is to create useful content that your audience will find helpful. That's the cornerstone of any online marketing campaign. Don't get seduced by the latest sexy technology when the old workhorses are still doing a great job. If they're not, then it behooves you to figure out how to do things better. Or, call a professional.


If You Can't Market Yourself, Who Will Market You?

Mark Kawabe - Friday, December 17, 2010

I suppose the answer depends on you.

Being online means you have access to all sorts of technology to better represent yourself. The internet allows you to "level the playing field", doesn't it? Well, sort of.

All the technology in the world won't make up for your lack of ability to communicate to the world your uniqueness.

Don't think you're a good writer? That eliminates a lot of opportunities for you. Content is still king online.

Afraid to be in front of a camera? I guess video's out for you as well.

Hate your voice? Podcasting's gone too.

So what's left?

Facebook and other social media tools require you to communicate in writing, video or pictures your special-ness. If you can't do it, I guess you're stuck.

Hmm.

Oh wait - there's another option.

Hopefully, there's at least one person who can market you, and do it in a credible way.

Who's this person?

The customer you have delighted with your incredible product, service or kindness.

Perhaps there's more than one of them. The best thing about them is they can make up for any deficiencies you may have in your ability to communicate - as long as you can communicate your need to them. They can help you get your message out powerfully, credibly, personally and honestly. Why? Because you've helped them and you've done it wonderfully.

Got one of those people in your corner? I sure hope so, because they're your best salesperson.