The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


What's New for YOU in 2012?

Mark Kawabe - Tuesday, January 03, 2012

Welcome to 2012. I'm glad you've made it this far. What's going to be new for you in 2012?

Here are my predictions about the changes most small business owners will make in 2012 to their online marketing efforts.

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If you don't see anything listed above, well, I hope you get my point.

It is my prediction that MOST small business owners will continue to market themselves online more or less the same as they've been doing.

I think there are many reasons for this, and they're remarkably similar to the reasons most other new years resolutions fail.

  • It's too much work.
  • I don't have time.
  • It won't make a big difference.
  • I don't know how I can do things better.
  • I don't have time to learn how to do things better.
  • I don't want to learn something new.

And so forth.

Most want results without the investment required to achieve them. That's nothing new.

What I'm hoping is new this year is for more people to choose to prove my predictions wrong.

I wish you peace, health, happiness and prosperity in 2012.

With my Best Regards,

Mark Kawabe

What Level Playing Field?

Mark Kawabe - Wednesday, March 02, 2011

Remember those heady days when people used to announce that "the internet has leveled the playing field"? Well, it's still kind of true. The abundant existence of online tools to help entrepreneurs and smaller companies get their message out to their target audience means that there are no longer significant technology or cost barriers preventing small companies from getting bigger.

That being said, the playing field is still not a level one for several reasons.

  1. The DIY Mindset- small companies start small and most of them stay small if they make it past the first five years of life. I believe the mindset of the owners prevent them from growing their companies in a meaningful way. Many take on too many tasks that prevent them from developing their core strengths. Bookkeeping, graphic design, printing and website development are a few categories that come to mind. It reminds me of the saying "Just because you can doesn't mean you should".

  2. Budget - closely tied to point #1, small companies are loathe to spend money unless it's guaranteed to produce results. The flipside of this is that they then do things themselves, not realizing the damage they do to their brand and in the long-run, to their companies.

  3. Knowledge - There are a lot of tools available at little to no cost that companies can use to market themselves online. Many companies either don't know they exist or don't know how to use them effectively. A little bit of knowledge can go a long, long way. An example of this is with online metrics. There are many ways one can measure how effective one is being online but most companies don't even know how many people are visiting their website.

  4. Willingness to Change - Many companies do the same thing, year in and year out, getting largely the same results as they've always gotten. As long as you're happy with that, then life's wonderful. If you want to grow, you have to be open to doing things differently.

There's a lot of new-age speak about how your intention determines your outcome. I think this is a good place to start. You should intend great things for your business. What I suggest is to clearly define your intended outcome and then think about the ways you're going to achieve it. Identify internal and external roadblocks and work on eliminating or neutralizing them. Take the time to learn how to EFFECTIVELY use the tools that are available to you and start working on your plan. That will be much better than intending great things and fumbling around without a plan on how you'll achieve them.