The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Turning the Online Monster into your Servant

Mark Kawabe - Thursday, July 25, 2013

Websites. 1000 social media websites. Blogs. YouTube. SEO. There are thousands of ways to market online. What's a business to do? Here are some tips on how to turn the online monster you've created (or are thinking of creating) into your servant.

Plan

When managing your online presence seems overwhelming, it's probably because you didn't plan. If you don't know where you're going, you'll have no idea if you're getting there or not. Fortunately, you can change this whenever you want.

Implement

This is where many people start - they start doing before planning. If this sounds like you, take a deep breath, back away from your monitor and take some time to plan your activities. Make a schedule. Define your goals. Then work on making them happen.

Social media sites make it easy to implement. Slap up a post or a picture or comment and voila! You're done! But how do you know it's what's most beneficial?

Websites or other corporate social media tools that are not current demonstrate a failure to implement. Most businesses can improve in this area. My business included.

Measure

Do you know how many people read your last Facebook post? Did anyone like them? Do you know who they were? How did that Facebook post compare to the previous one - and the one before it?

How about your site traffic? Is it up or down from last month? How about your search engine rankings?

Not measuring the results of online activities means you're shooting at targets without knowing you've hit them. This is why many business owners say marketing online doesn't work for them. They or their staff don't measure the results they get.

Analyze, Study & Plan Again

So you've planned, implemented and measured. Can things be improved? Of course they can. Take what you've done and build on it to make it better.

If you don't know HOW to make it better, you're in luck. There are at least a few million pages of online advice (including this one) on how to improve every aspect of your online presence.

If you've read my earlier blog posts, you'll know this stuff isn't rocket science. It's "common sense" - but we all know how prevalent that is these days. I came across a website just before writing this post that proudly exclaimed their latest news on the homepage - except it was from 2011. When the primary purpose of a website is to create confidence about doing business with you, how does something like that benefit your business?

Most "problems" with websites and online marketing are solved by following the steps above. If you don't have time or patience to follow the prescription, then feel free to call "Dr. Mark" at 905-227-6667. I'd be happy to help you manage your online marketing needs so you don't have to.

The Importance of Regularity

Mark Kawabe - Friday, February 24, 2012

No, I'm not talking about bodily functions. Well, maybe not directly : )

Regularity online helps improve the health of your online presence. Makes it more effective. Makes it stand out. You become special by being regular when those around you are not.

Seth Godin's blog had its 4000th post back in November 2011. Seth posts every day. Now THAT'S regular. His blog has been rated the #1 blog in the world written by a single individual.

How's that for building credibility?

The better part of it - his ideas often go viral. That's probably because he has great ideas. Do you have great ideas to share? Then get them out there! That's what blogs are for!

Regular doesn't have to mean daily. It can be once a week or once a month. Whatever your schedule, define it and stick to it. I'm working on a schedule of posting on weekdays.

The nice thing about blog software is you can queue up posts and have them released on a regular basis. You could theoretically have a year or two's worth of posts ready to roll.

Whatever you do, be regular.

Have a happy Friday!

P.S. If you didn't know, I teach Kendo (Japanese Fencing). I'm doing a fundraiser tomorrow and I would appreciate your support. Here's the link with information. http://kendoniagara.com/1000-cut-challenge.asp

Which is it?

Mark Kawabe - Wednesday, February 15, 2012

Is your website an asset or a liability?

Why?

What are you doing to make it a better asset or less of a liability?

 

What's the Center of YOUR Online World?

Mark Kawabe - Thursday, December 15, 2011

I've gotten requests from people to join every conceivable social media platform. One person I know is probably involved in at least a dozen of them. When you're a person, that's fine, but if you're in business, is this the best approach?

The one thing many businesses have neglected in their rush to join social media sites is the one thing they have full control over: their own websites.

Think about this for a moment. Your business has its own brand, its own message, its own story. When you focus almost exclusively on Facebook, LinkedIn or any other platform, are you driving people back to your website?

Take the time to look at your website with fresh eyes. How many people are visiting? How many leads is it generating? How is it converting? 

Being involved in social media's a good thing, but it should be a part of your overall online strategy. Prospective clients are going to look beyond social media to learn about your business, and that means their next stop is your website.

Make sure your website's still doing its job. If your primary social media outlet shut down tomorrow, would you have created enough meaningful relationships through it that you would still be thriving? Perhaps this could be a resolution for the new year: make your website the center of your online world.

It Is What It Is

Mark Kawabe - Tuesday, October 18, 2011

We've all heard this before.

I use it a lot when I need to accept things I can't personally change.

When it comes to me, I try NOT to use it.

After all, just because something is the way it is doesn't mean that it can/will/should stay that way forever. Especially when it comes to behaviours or attitudes that could use adjusting.

I think a lot of people have an "it is what it is" attitude about their websites and online presence. If they looked carefully, they'd find things that could be improved. No improvement takes place though, because "it is what it is" - it's "good enough" for now.

I remember hearing someone say that "good enough" is a synonym for "I have no reason to do better".

Do you have a reason to do better? Then "It is what it is" probably isn't good enough for you.