The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Who likes to eat?

Mark Kawabe - Thursday, October 31, 2013

In theory, everyone likes food. I know it's a necessity, but some people seem to enjoy eating more than others. I am starting a month-long experiment that if it goes well, will mean more people read my blog and engage with the content (and hopefully each other). It will also mean I'm going to meet some people and some local restaurants are going to get some business

My experiment is as follows:

I am going to run a weekly draw for a free breakfast or lunch - with me : )

To enter, all you have to do is interact with recent posts on my blog in some way. When you do, you'll receive a ballot in the draw. Different interactions will receive different numbers of ballots, as below.

  • If you like my blog post on Facebook, you will receive one ballot.
  • If you share my blog post, you will receive three ballots.
  • If you comment on my blog post, directly or on Facebook, you will receive five ballots. Only the first comment you make on each post will be counted.

At the end of each week, I will look back at the interactions with the week's blog posts and tally up how many ballots each person gets. Then I'll do a random draw and announce the winner on Monday. It will be announced on the blog and elsewhere, of course : )

This experiment starts today, so any engagements made on blog entries posted during the week of October 28~November 1 will count towards your ballots. Good luck!

P.S. If you're not local to Niagara, my apologies, but unless I happen to be headed to where you are, if you win, you'll have to come to Niagara to collect. While the internet is worldwide, my ability to travel the length and breadth of the globe to have breakfast or lunch is limited. Then again, it would make for an awesome reason to visit other parts of the world!

When Do You Start Getting Elected?

Mark Kawabe - Friday, October 29, 2010

The recent municipal elections were very interesting to me as they are a pure, focused marketing effort. I am also happy to note that of the three candidates I helped with their online presences, one of them did get elected. Congratulations Catherine King!

Of course, now that people have been elected, the election itself is starting to fade from the public's mind. That's well and good, but what about the candidates in the NEXT election? When should they be starting to think about getting elected the next time around?

The answer is, of course - NOW.

In much the same way that the best time to plant a tree was 20 years ago, getting elected in four years means starting now. Building the relationships and network that will enable you to make a successful run at elected office takes time and is not something you do in the course of a few months.

For those of you who are in business, you are potentially getting elected tomorrow, or the next day. Your election is "new business" and every day you need to be building relationships and growing your network of influence. When the time comes for your election - which could be any day now - you'll be in a better position than your less-prepared competition.

Oh wait - there's a good chance your competition's getting prepared as well. You'd better get out there and start shaking hands and kissing babies NOW.

Not Your Average Dojo

Mark Kawabe - Wednesday, October 06, 2010

Because the martial arts industry is not regulated in Canada, it's "buyer beware". Come to think of it, it's much like that in the web development and internet marketing industry. So, how do you know you're at the right place?

Well, you can talk to Shihan Doug Meagher at Northwest Goju Ryu Karate in Welland. He's now got a new website where he tells people interested in karate how to choose a quality school.

Visit them online at http://www.northwestgoju.org.

The thing I like about this site is its simplicity and its use of video. Granted, Shihan Meagher's delivery could be a little smoother (and he'll be the first to agree with that), but it gets the point across.

The other thing, of course is the content on the site. Content is still king online and if you have something to say about your business or industry then your website is the first place it should go. Shihan Meagher's list is a popular one online and it generates visits.

Northwest Goju - not your average dojo - not your average instructor.

Three Politicians Online

Mark Kawabe - Monday, October 04, 2010

Unlike previous years, I'm much more aware there's an election happening this year. That's primarily because of three people:

  • Carla Carlson - running for town council in Lincoln
  • Catherine King - running for town council in Pelham
  • Tom Ferguson - running for regional council for St. Catharines

The Web For Business.com has donated web development and hosting services to these three individuals, each of whom is committed to making a difference in their communities.

Good luck you three!

And to the rest of you, remember to vote on Monday, October 25!