Mention the words "real estate" and most people think about a house, or a building, or land. For anyone involved in online marketing, the most valuable real estate isn't any of these things. It's something much smaller, more personal. One could even use the word "intimate" to describe it. With the rise of the mobile device, the screen of your target audience's smartphone or tablet is now the hottest real estate property.
A few thoughts to consider:
- The first thing more than 50% of smartphone users do in the morning is - grab their smartphone.
- 80% of internet users own a smartphone
- 90% of time spent on a mobile device is spent using an app like Facebook or messaging. 10% is spent in the browser.
People are spending more and more time looking at their smartphones and tablets. While more complex decisions seem to require the larger screens of desktops and laptops, many searches are started online. Decisions aren't made in a device vacuum. One screen just gives way to another, depending on what your visitors are trying to accomplish.
Being aware of these trends can give your business a leg up. If people are spending more time on mobile devices using apps like Facebook, then you may want to evaluate and improve your Facebook marketing efforts. Additionally, ensuring your website provides a good user experience across multiple screen sizes becomes more important when you consider how many people are using their smartphones to browse, surf and search.
The rise of mobile also impacts your email marketing. A majority of email users access their email accounts from their mobile devices. Email messages are not necessarily mobile-friendly, so you may want to check what your messages look like when viewed on a smartphone. Responsive design is just as important for your website as it is for your email messages.
Ensuring your online marketing strategies take mobile usage into consideration is important. While more complex decisions are often made with the benefit of a larger screen, the entry point to the information gathering process is likely to be a mobile device. Going forward, the health of your business will depend on how well you meet your customers' needs, whatever device they're learning about you on.