The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Why Sewers and Online Marketing Aren't the Same

Mark Kawabe - Monday, May 31, 2010

Here's a note I wrote to myself this morning.

"With a sewer, you get out what you put in.

With online marketing, results will vary for your efforts.

The trouble is most companies don't measure their results and stick to techniques they're familiar with. Branching out a little to try something "new" could be the thing that makes the difference. Marketing is testing, so whether you're sticking to the familiar or branching out, you have to try, measure, try, measure and repeat until you're clear that what you're doing is working or not working.

If you're not testing and occasionally failing, you're not trying hard enough. There are lots of excuses for this, but the reality is you can't do more of the same and expect different results.

Get off your duff and start changing your world today."

Thought you might find it valuable as well. Happy Monday!


Copyright

Mark Kawabe - Monday, March 29, 2010

Here are a few words that ruined my day around a year ago:

" 'ABC Company' can find no reference to this image having been licensed for reproduction on your website. The usage above directly violates 'ABC Company's' and the artist's exclusive rights to reproduce, adapt, display, distribute, and/or create derivative works. Be advised that any entity that violates these exclusive rights of the copyright owner is an infringer of the copyright and is thus liable, regardless of prior knowledge of the unauthorized usage. Also note, the Copyright Act provides for individual liability for all those associated with the infringement as well as corporate liability."

There was more (courtesy of 'ABC Company's' lawyers) but on the "Claim Invoice", the amount of the claim made by 'ABC Company' on behalf of its client was $4020 + GST for unauthorized use of the image.

Let me help that sink in a bit more.

$4020 + GST for the unauthorized use of ONE image on a website.

Ouch.

In this case, the image in question was provided to me by a former client for use on their web advertising. However, after consulting with a lawyer specializing in copyright law, I learned that I was still responsible for the copyright infringement because I hadn't confirmed with my client that the image in question was free of copyright and further, not only did I not check, but I didn't have anything in writing from the client.

Fortunately for me, 'ABC Company' shifted their attention to the former client and that appears to have been the end of the story for me. I suspect hundreds if not thousands of people worldwide receive letters from 'ABC Company' and other rights management companies with claims of copyright infringement. For me, it was an important lesson to learn, so I thought I would share it with you.

Whenever you get new artwork, ensure with your graphic designer that the work is indeed free of copyright. Ask where the image came from and whether they have permission to use it. Image licences can be purchased for as low as a few dollars from many stock photography sites so there's really no reason you should ever get stung with a copyright infringement.

Just a word of warning from one who's been there. It's worth $10 or $20 now to avoid the stress that could befall you in future.

How much does a website cost?

Mark Kawabe - Saturday, March 27, 2010

What is the cost of a website?

In my opinion, websites shouldn't cost anything. Your website should be a tool to grow your business. If it's doing that, then it's an investment.

If it's not, well, then you should be calling us.