The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Why I'm Not Friends With Your Business

Mark Kawabe - Friday, June 03, 2011

I've probably said this before, but since I keep seeing people making this mistake, I'll say it again.

Your business should not have a personal profile on Facebook. It should have a business profile - more commonly referred to as a "page".

How can you tell?

If you get a request to be a "friend" of a business, then that business has a personal profile.

If you get a request to "like" a business, then the business has a page.

Why should you care?

Here are the benefits of business page vs. a personal profile:

  1. Pages can be accessed by anyone online. You have to be logged into Facebook to see a personal profile.
  2. Pages are indexed by search engines. Personal profiles may not be depending on privacy settings.
  3. Pages allow administrators to invite people to "like" them in bulk.
  4. Pages have discussion boards.
  5. Pages can be promoted through Facebook ads.
  6. Pages can have multiple administrators.
  7. Pages can use Facebook Applications.
  8. Pages can have customized with HTML landing pages that better showcase the brand.
  9. Pages have metrics to help you measure how effective your marketing campaign is.

And just in case that wasn't enough...

  1. Using a personal profile for a business violates Facebook's Terms of Service (TOS). Why would you want the potential risk of having all your hard work building relationships thrown out?
  2. You can't integrate your Facebook personal profile with your website. Want a like button? Get a page.

It's so easy to create a page and there are so many advantages to doing so that it's hard to understand why business owners don't think to do it.

I guess it comes down to the old DK or DE again - Deficiency of Knowledge or Deficiency of Execution.

So, now that you know, there's no excuse for YOUR business. Wishing you success online!

Businesses are NOT my Facebook Friends

Mark Kawabe - Monday, November 15, 2010

I received yet another request from a business on Facebook to be a friend. Here are six reasons why I don't recommend businesses use personal profiles on Facebook to market themselves.

  1. It's against the Facebook terms of service and if someone complains or Facebook decides to enforce their rules, all your work will be for naught.

  2. There is a limit to how many friends you can have (5000) for both personal profiles and groups. There is no limit to how many can "like" your business. What happens when you hit your limit? (Think WHEN, not IF.)

  3. You can't message all your friends at once. You can contact everyone who likes your page in one fell swoop. This makes communication much easier.

  4. Facebook pages for businesses can be customized through the FBML application. Profile pages and GROUP pages can't be. For a business trying to put its best face forward, this is important.

  5. Pages also give you demographic information as well as usage information. Profiles and groups don't. If you're going to put effort into your Facebook marketing, shouldn't you have some ability to measure how you're doing? If so, then a Page is definitely for you. If you're a Google Analytics user, you can add tracking code to your main marketing page. You can't track the wall of your page - only the FBML page you've created - but it's better than what Facebook provides.

Marketers know that measuring results is vital. How do you know if you're succeeding otherwise? Pages give you the ability to directly market and measure. If you have a personal profile AND a business page, you'll be able to reach people in two different ways on Facebook and it's the combination that in my opinion provides the best value for marketers.

Happy Marketing Monday!