The Web For Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.

Posting is Like Flossing

Mark Kawabe - Thursday, September 04, 2014

Floss - I mean post - for the long-term health of your businessThe quest to create new and unique content is a challenge for most people who have a website. We're all knowledgeable people, but sometimes knowing what to write about is confusing. My suggestion: read the news.

Every day, there is likely something in the news that you can share your perspective on. Why you agree or disagree. Share your knowledge and expertise. Let people know where you stand.

People do business with people who they trust. That trust is developed online one post at a time. Those pieces of information tell the story about who you are and what you stand for.

Working in the marketing field, there are always plenty of things to comment on. Sometimes I come across items through the mainstream media that are worth discussing. Other times an interesting article will be making the rounds on social media. If I'm really strapped, I look at what other marketers are talking about and share my own perspective on the topic.

I think of posting as something akin to flossing. It's beneficial to do, but because the benefits come over the long-term, most people don't do it. Regularly posting meaningful, self-generated content is a good practice. It shows people who you are, demonstrates your expertise and builds credibility. It can also benefit your search engine positioning, especially in long-tail search terms.

As with flossing, the payoff for posting is likely in the future. It's the kind of thing you would benefit from starting now if you want to realize the benefits down the road. An added bonus: if you post AND floss, you'll have a great smile to show your new clients.

Where to get ideas

Mark Kawabe - Thursday, October 24, 2013

Read - get enlightened - enlighten others. Repeat.So now that you've woken up early . . . (see previous blog post) . . . what are you going to write about?

This is where many people get stuck. Even after the morning coffee's kicked in it can be challenging to think of something worthwhile to say. What to do?

Thankfully, there are easy solutions. My tip: read something from someone else in your industry. Then write about a topic of interest you find there.

Are you "cheating" by doing this? By talking about a topic that's perhaps been widely discussed already, aren't you taking the "easy way out"? Will people think you're not a great thinker?

Frankly, I think the above statements are a wonderful form of self-sabotage.

Remember: You are an expert in your field. Your readers are not. It doesn't matter if you're in hospitality, retail or technology. The likelihood is your readers have not thought much about what you're writing about. Or, if they have, you're hopefully reinforcing beliefs and perspectives they already have, and you're doing it with your fresh perspective.

You don't have to be completely innovative and creative on your own to provide value to your readers. Take inspiration from others to keep yourself inspired and to inspire others. It's challenging enough to write. Finding ways to make the process easier on you is going to be beneficial to you and those you're writing for.