The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Who likes to eat?

Mark Kawabe - Thursday, October 31, 2013

In theory, everyone likes food. I know it's a necessity, but some people seem to enjoy eating more than others. I am starting a month-long experiment that if it goes well, will mean more people read my blog and engage with the content (and hopefully each other). It will also mean I'm going to meet some people and some local restaurants are going to get some business

My experiment is as follows:

I am going to run a weekly draw for a free breakfast or lunch - with me : )

To enter, all you have to do is interact with recent posts on my blog in some way. When you do, you'll receive a ballot in the draw. Different interactions will receive different numbers of ballots, as below.

  • If you like my blog post on Facebook, you will receive one ballot.
  • If you share my blog post, you will receive three ballots.
  • If you comment on my blog post, directly or on Facebook, you will receive five ballots. Only the first comment you make on each post will be counted.

At the end of each week, I will look back at the interactions with the week's blog posts and tally up how many ballots each person gets. Then I'll do a random draw and announce the winner on Monday. It will be announced on the blog and elsewhere, of course : )

This experiment starts today, so any engagements made on blog entries posted during the week of October 28~November 1 will count towards your ballots. Good luck!

P.S. If you're not local to Niagara, my apologies, but unless I happen to be headed to where you are, if you win, you'll have to come to Niagara to collect. While the internet is worldwide, my ability to travel the length and breadth of the globe to have breakfast or lunch is limited. Then again, it would make for an awesome reason to visit other parts of the world!

How Wrong Can You AFFORD to Be?

Mark Kawabe - Thursday, May 19, 2011

As usual, another inspiration based on Seth Godin.

Seth talks about "the privilege of being wrong". Most of us can be wrong. We're not in life and death struggles that are going to kill us TODAY.


In business, you're in a life and death struggle that will kill you EVENTUALLY if you don't "do the right things".


Of course, whatever you're doing today is "the right thing", isn't it? What makes it right? Is it because it's comfortable? Free / inexpensive? Easy?


This probably isn't a revelation to anyone, but if it's easy, free or comfortable, then it's probably not the "right thing" to be doing, unless you have the systems in place in your business so that things that USED TO  be uncomfortable, expensive or difficult are now the opposite.


Take writing. It's hard work - initially. Over time, you will improve. Sure, there will be peaks and valleys, but over time your writing ability will increase and it will become easier.


The "common knowledge" is that content is king online (another post on that later...) so "the right thing" to be doing is to create content - and that usually means writing. MOST people have a hard time with this, so MOST people don't do it - because their business won't fail TODAY if they put off writing until tomorrow.


My point (and Seth's) is that you have the luxury of failing. One day though, if your business is close to going down the tubes, it will be too late or inappropriate to experiment with your online marketing. You might as well start now, while you have the luxury of getting it wrong. Experiment. Get it right - and you'll never have to worry about your business failing in the first place.