Remember MySpace? Yeah, it's sort of lost the social media spotlight to Facebook, but it's not dead. 28 million users still use it. That's more than Pinterest (at 25 million users). Is it dead? Not quite. It's just not "cool" any longer.
The same can be said for other online marketing channels that a lot of people are writing off. However, there are still lots of businesses making lots of money using "old" techniques, so don't discard them yet. Here are a couple of thoughts to consider.
With the rise of CASL and other anti-spam legislation around the world, marketers have to be more careful when it comes to marketing via email. While it's not new and shiny, email is still one of the most cost-effective ways marketers have to reach their prospects and customers. It's highly targeted, customizable, personalizable, and the tools to measure its success are easily available and understandable. You can also scale it up as needed. Email marketing's not dead. If you think it is, you should probably be asking yourself how you can use it more effectively.
Content will always rule online. While social media is being used to get wider distribution, the content often still comes from blogs. It's just been re-posted to a social media channel. If you're going to participate at all in content marketing, you need to have content on your website. Guess what? It's probably going to wind up on your blog instead of on a static page of your website. Blogging is far from dead. If it hasn't worked for you, start asking yourself what you can do to improve your results.
Everyone has the potential to their own independent media company. Video blogs (vlogs), podcasts (audio blogging, so to speak) and other technologies are giving creators more choice on how to deliver their message. The challenge for you now is to create useful content that your audience will find helpful. That's the cornerstone of any online marketing campaign. Don't get seduced by the latest sexy technology when the old workhorses are still doing a great job. If they're not, then it behooves you to figure out how to do things better. Or, call a professional.