The Web For Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.

New Logo

Mark Kawabe - Thursday, September 30, 2010

Yep. There it is. Our new logo.

So, what does it really mean?

Since 1998 we were using the spiderweb-based logo. In 2009 we switched to a wordmark instead of a logo and now, we're back to a logo. Whether it works for you visually is up to you, so I will withhold judgement on it. Needless to say, I like it enough to move forward with it, and ultimately, that's really the point - moving forward.

I've been helping companies market online since September 8, 1997. The internet landscape has changed a lot. Instead of getting into Yahoo's directory in two days, it now costs $299 US a year and takes up to a week to get reviewed. Google didn't exist. The only companies using video online were porn sites (so I heard). Blogs, Facebook, MySpace and their ilk? Far off concepts back in 1997.

Despite all these changes, the fundamentals of marketing online have remained the same. There are more options now than there were 13 years ago, but the base requirement is still having something worth saying, saying it well and letting people who will care about what you're saying know you're saying it.

So the new logo displays the company name in a different way, but what we do remains the same: we help companies use online technologies to grow their business. One day I'll get that down to three or four words and make Dennis O'Neill a very happy man ; )

To my clients: as I enter my 14th year in business, I want you to know that I appreciate your support more than words can communicate.

To my friends: thank you for putting up with my stories of entrepreneurship.

To my business acquaintances: thank you for sharing the journey.

To all of you, thank you for being a part of my life. The present is a gift and the future is exciting. Let's see how we can grow together.

Moving forward.