The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


When Was Your Last Website Update?

Mark Kawabe - Wednesday, October 04, 2017

QuestionsFor small business owners, updating your website's probably not your first priority. I get it. I'm the same way. However, I'm here to remind you that updates are your friend for a number of reasons.

SEO

Let's face it. Google's the main game in town when it comes to being found in search. What does Google like? Current information, among other things. If there's no new information on your site, it may slide in the SERPS until one day you wake up and realize you're not on the first page anymore. If you want to have a better chance of top rankings, update your site regularly.

Humans

How do you feel when you visit a site that's advertising a sale from 3 months ago? Does it give you the warm-fuzzies about that business? Chances are it doesn't. If you've created a website with no dates, that's fine. It probably won't hurt you, but it may not help you either. If you want to stand out from the crowd, update your site regularly with useful information and perspectives. Chances are you'll be one of the few in your industry who does.

Creating Content

Don't worry so much about being a creator. Most of the topics you can think of have already been talked about elsewhere. Fortunately, your customers and prospects probably haven't done much reading on those topics yet, so your information will still be new to them. Another thing you have going for you is your experience and perspective. You will likely convey the same information in a different way than your competition, and it might just strike a chord with your reader in a way that someone else's article on the same topic didn't. Being creative often just means being you.

Frequency

So many people want to know what the "right" frequency is for posting new material. The short answer is it depends on who your target audience is. If you're in the wine business, posting every 30 minutes about a different bottle of wine is going to overwhelm your audience. Similarly, posting once a week when you're running an entertainment website isn't going to be enough. Professionals can probably get away with once a month, or even once a quarter, as long as the information is solid and useful. Of course, keep in mind that if you're going for some SEO frequency benefits, you'll want to post more often than quarterly.

Your website is your digital storefront. Keeping it updated shouldn't be considered a chore, but rather, a necessity. Be engaged with your website to be considered more relevant to the robots and humans who visit you online. If you're not relevant, what are you?

Rank Up on Google!

Mark Kawabe - Thursday, August 01, 2013

Here's the first line of an email I got today:

"*Name withheld* will get a better Search Engine Rank for www.thewebforbusiness.com/
by submitting your site to over 500,000 Search Engines, Directories and Speciality Sites - but you must act Now!"

My first question:

Can anyone please tell me the name of twenty more search engines that matter?

Good. Now that you've done that (and we all know virtually everyone's list starts with Google), what are the other 499,980+ search engines, directories and specialty sites they're talking about?

They are probably local search engines and directories and link farms.

My second question:

Is submitting your site to a search engine in Latvia or a specialty directory of Kelowna going to help you with your ranking in Google?

Answer: no.

My third question: Why would anyone pay to spam all of those directories with irrelevant submissions?

Answer: I don't know.

Save your money and time. The consensus online is these services don't work.

Sorry to say, but getting good search engine rankings still takes time to create decent, unique content that people (and search engines) will find relevant.

Remember the adage about the best time to plant a tree was 20 years ago - or NOW? The best time to start building great content for search engines (and people) to love was a few years ago - or NOW.

I hope your content tree takes root soon!