The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Everything You Do Matters

Mark Kawabe - Friday, January 03, 2014

Welcome to 2014! It is my sincere hope that everyone will see improvements in their lives this year. Sometimes it's hard to see how life can get any better, especially when one experiences significant challenges, but I believe it can be done.

Arrows representing a cycleI believe everything matters. What you believe (or don't), what you do (or don't) has an effect. Those effects can be beneficial or non-beneficial to your self or to others. You may choose to start a moderate workout routine and benefit your health. You might choose to make an extra sales call each day and benefit your wealth. You could choose to examine how non-beneficial beliefs about your self came to be and work on releasing them and in turn, benefit your entire life.

Taking responsibility for everything in your life isn't how society trains us. It's easy to say that 'such-and-such happened to me and that's why things are the way they are', but there is truth in saying your responses to 'such-and-such' were the reasons things turned out the way they did. Different choices produce different results.

If change truly is the only constant and that everything evolves, your choices will shape your evolution and your outcomes. Being mindful of and responsible for those choices is where you have the greatest opportunity to effect positive outcomes in your personal and business life. Here's hoping for your best year ever!

Attention: You don't have to be perfect

Mark Kawabe - Thursday, November 07, 2013

Gasoline pump price $20.00The internet seems to work in a "ready, fire, AIM" mode. Nothing is perfect the first time around. There are always updates, version 1.3, 2.4 and 6.7 on the way.

Microsoft Internet Explorer is on version 10. Mozilla's Firefox is at version 25. Google Chrome is on their 30th iteration.

What makes you think you need to get things right the first time around? It's okay to pay $19.99 or $20.03. You've still put gas in the vehicle and put effort into your goals.

Continuous change is the hallmark of the web. Something that is new today is forgotten next week. People's memories are short, and even though mistakes get made, companies are judged by what they are doing today instead of what they did last year.

This is good for the entrepreneur. You can have made mistakes and yet those mistakes don't have to define you. They are part of your growth. You can acknowledge them and demonstrate you've learned from them and then show the world what you're made of.

Your social media and other internet marketing endeavours fall into that category. You don't have to be perfect. Your attendance doesn't have to be 100%. More doesn't always mean better, but none won't do either. The balance between time, results and your audience's demands can be tricky to find, but when you find it, it will be worth it. Keep moving forward and giving it your best effort each time you do something. It may not be perfect, but it's better than doing nothing.

Changing Routines

Mark Kawabe - Wednesday, October 20, 2010

On Sunday night we had a happy, apparently healthy cat. On Monday morning, I had to euthanize him. Over the past couple of days, it's been very apparent to my wife and kids how big a role Tiger played in our lives because as we've gone through our daily routines, we notice how much he's missing.

Routines are how humans "get through" the day. We have a routine for getting ready for work or school. Work has its own routine. We tend to do the same thing or same variations of things, day in and day out. It's comfortable to have a routine and we get stressed when they get messed up.

Sometimes changes to routines are forced on us, but I think it's valuable to examine our routines and ask why we do things the way we do them. Perhaps there are easier or more effective ways to do things. Maybe there are things we SHOULD be doing that aren't yet part of our routines.

In my opinion, most entrepreneurs don't have a routine for their marketing themselves online. I've set up blogs and websites aplenty for clients only to watch those tools gather dust. I've consulted businesses large and small on better ways to do things only to hear later they've decided to stick with what they know. There are countless ways we could make our businesses and lives better. The only thing holding us back is our lack of desire to change our routines because self-directed change takes work.

Notice I didn't say inability. If you are forced to change, you will. Craig Bowman at Road to Recovery Nutrition , Sandra Alvarez of Alvarez Fitness and Andi Miller of Embrace Fitness tell me they see this behaviour all the time. People go through a health crisis and decide they need to change their routines. They'll start eating vegetables for the first time in their lives or embark on a fitness program because the alternatives are worse. They change their routines for the betterment of their lives.

I suggest that in our businesses we have an obligation to ourselves and our clients to examine ways we can do things better. Developing and sticking to an internet marketing plan is a challenge, but if you can make it part of your routine you'll be improving the online health of your business

Waiting until change is forced upon us is how most of us operate. Those who proactively change and continually work on finding the best way to do things are more likely to be successful in their endeavours and masters of their worlds.

Thank you, Tiger for your inspiration for this article. RIP little buddy.