The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Can canned be better than fresh?

Mark Kawabe - Wednesday, November 06, 2013

Yesterday was one of those days. I didn't spend much productive time near a computer. I think we've all had one of those days.

Most people in the world wouldn't have noticed, except for those who have been reading my blog of late. There's been a post every day for a couple of weeks. I'm not beating myself up that my "streak" has been broken, but by the same token, if your intent is to post every day it can be a challenge when you get a day that doesn't lend itself to blogging.

What to do?

Easy. Plan ahead.

I have advised my clients for years that they should have a week's worth of blog posts (or more) prepared in advance. This way they can schedule the release of new material using their blog software's built-in scheduling features. Doing this eliminates any pressure one might feel when working on a daily publishing schedule.

Some people might think of this as a "canned" response. To me, it's practical and worthwhile doing. There's no point castigating yourself for missing a day. Making yourself feel bad or unworthy over something as minor as a day not blogged isn't beneficial to anyone - but there are people who will do just that.

Take it easy. Be compassionate to yourself. Think ahead and plan for the possibilities that a day may go by where you don't blog. Be prepared. If you have a full week of posts scheduled to run, you can go without writing for several days if you want to. It's up to you.

Besides, your writing and ideas probably won't go stale in a week - and they'll be fresh for your readers. That's the wonderful thing about ideas. They don't spoil and have a wonderfully long shelf life : )

A tip: I took today's photo at a sushi restaurant a year or so ago. Sometimes you'll have photos that are perfect for use in social media settings. You can save time and money by using your own instead of purchasing stock images.