The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


1 Word of Advice: Backup

Mark Kawabe - Friday, October 03, 2014

This morning, I installed Windows updates that required a reboot of my desktop computer. No problem. Done it a thousand times before.

Except this time, the computer didn't start up.

Something went click, the UPS chirped, then nothing.

I pressed the power button.

Nothing.

I checked all the connections.

Nothing.

Technology is such a huge part of our lives that we take it for granted. I don't think most people realize just how much they rely on tech. It's when things go wrong that we suddenly realize how important our smartphone, laptops, desktops or other devices are.

Fortunately for me, my work is not stored on my computer. It's stored on an external hard drive which is incrementally backed up to another drive as I work. My most critical files are backed up to a cloud storage system. It's not the most robust backup strategy, but it allowed me to easily hook up my hard drive to my laptop and continue on with my day while my desktop waits at the shop to be repaired.

Informal conversations with other entrepreneurs and small business owners reveal a startling lack of concern about backing up data. Some folks (the majority) never back up. Others back up to a second hard drive in their machine. Fewer still back up to an external device or the cloud.

I'm amazed.

In this era of cheap technology, it is inexcusable to not back up your data.

I'm not going to tell you how to do it as there are plenty of websites that will tell you how. I just hope my story provides one more reminder, one more reason, one more example that persuades at least one person to start making backups of their data.

Will you be that one? I hope so. More for your sake than for mine.

Halloween's over, but the world is still scary

Mark Kawabe - Monday, November 04, 2013

We take much in our lives for granted. Technology especially so. Everything just works most of the time.

When it doesn't, wow.

I just read a tale of how hackers were relatively easily able to destroy a guy's digital life, using pretty common information that you've probably given away to hundreds of people in your life.

The tale is here.

If you think this won't happen to you - not that it can't, but that it won't, I urge you to reconsider your perspective.

Of course, what others can do to us pales in comparison to what we can do to ourselves through lack of foresight and diligence.

It is my hope you have at least one backup of your important data files. If you have something local AND online, so much the better for you if things go awry. Your primary hard drive failing is bad enough. Having your home or office burn down and torch your local backups is even worse if you don't have a remote backup to turn to.

Now that I've totally cheered you up this beautiful Monday morning, I'll ask you to watch for my next post where I announce the winner of last week's draw.

Happy Monday!

Backups of backups of backups can still fail if they're local...

Mark Kawabe - Friday, October 14, 2011

If you're one of those people (like me) who has a couple of external hard drives for "backup", that's good. It's a good first step. But what happens if your office is destroyed?

Off-site backup's your best bet.

This is pretty easy stuff folks. Install software on your computer that automatically backs up the parts of the computer you specify. Back up installation software, email messages, documents etc., without having to think about it.

There really is no excuse to do this, because the services are becoming increasingly less expensive.

More importantly, there are now many local companies that offer off-site backup. When you consider where your data is stored, you may find it reassuring to know that it's in Niagara instead of a data center in West Virginia, for example.

When's the best time to make your backup?

Before you need it!

Now get to it : )