The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Turning the Online Monster into your Servant

Mark Kawabe - Thursday, July 25, 2013

Websites. 1000 social media websites. Blogs. YouTube. SEO. There are thousands of ways to market online. What's a business to do? Here are some tips on how to turn the online monster you've created (or are thinking of creating) into your servant.

Plan

When managing your online presence seems overwhelming, it's probably because you didn't plan. If you don't know where you're going, you'll have no idea if you're getting there or not. Fortunately, you can change this whenever you want.

Implement

This is where many people start - they start doing before planning. If this sounds like you, take a deep breath, back away from your monitor and take some time to plan your activities. Make a schedule. Define your goals. Then work on making them happen.

Social media sites make it easy to implement. Slap up a post or a picture or comment and voila! You're done! But how do you know it's what's most beneficial?

Websites or other corporate social media tools that are not current demonstrate a failure to implement. Most businesses can improve in this area. My business included.

Measure

Do you know how many people read your last Facebook post? Did anyone like them? Do you know who they were? How did that Facebook post compare to the previous one - and the one before it?

How about your site traffic? Is it up or down from last month? How about your search engine rankings?

Not measuring the results of online activities means you're shooting at targets without knowing you've hit them. This is why many business owners say marketing online doesn't work for them. They or their staff don't measure the results they get.

Analyze, Study & Plan Again

So you've planned, implemented and measured. Can things be improved? Of course they can. Take what you've done and build on it to make it better.

If you don't know HOW to make it better, you're in luck. There are at least a few million pages of online advice (including this one) on how to improve every aspect of your online presence.

If you've read my earlier blog posts, you'll know this stuff isn't rocket science. It's "common sense" - but we all know how prevalent that is these days. I came across a website just before writing this post that proudly exclaimed their latest news on the homepage - except it was from 2011. When the primary purpose of a website is to create confidence about doing business with you, how does something like that benefit your business?

Most "problems" with websites and online marketing are solved by following the steps above. If you don't have time or patience to follow the prescription, then feel free to call "Dr. Mark" at 905-227-6667. I'd be happy to help you manage your online marketing needs so you don't have to.

What's New for YOU in 2012?

Mark Kawabe - Tuesday, January 03, 2012

Welcome to 2012. I'm glad you've made it this far. What's going to be new for you in 2012?

Here are my predictions about the changes most small business owners will make in 2012 to their online marketing efforts.

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If you don't see anything listed above, well, I hope you get my point.

It is my prediction that MOST small business owners will continue to market themselves online more or less the same as they've been doing.

I think there are many reasons for this, and they're remarkably similar to the reasons most other new years resolutions fail.

  • It's too much work.
  • I don't have time.
  • It won't make a big difference.
  • I don't know how I can do things better.
  • I don't have time to learn how to do things better.
  • I don't want to learn something new.

And so forth.

Most want results without the investment required to achieve them. That's nothing new.

What I'm hoping is new this year is for more people to choose to prove my predictions wrong.

I wish you peace, health, happiness and prosperity in 2012.

With my Best Regards,

Mark Kawabe

Why I'm Not Friends With Your Business

Mark Kawabe - Friday, June 03, 2011

I've probably said this before, but since I keep seeing people making this mistake, I'll say it again.

Your business should not have a personal profile on Facebook. It should have a business profile - more commonly referred to as a "page".

How can you tell?

If you get a request to be a "friend" of a business, then that business has a personal profile.

If you get a request to "like" a business, then the business has a page.

Why should you care?

Here are the benefits of business page vs. a personal profile:

  1. Pages can be accessed by anyone online. You have to be logged into Facebook to see a personal profile.
  2. Pages are indexed by search engines. Personal profiles may not be depending on privacy settings.
  3. Pages allow administrators to invite people to "like" them in bulk.
  4. Pages have discussion boards.
  5. Pages can be promoted through Facebook ads.
  6. Pages can have multiple administrators.
  7. Pages can use Facebook Applications.
  8. Pages can have customized with HTML landing pages that better showcase the brand.
  9. Pages have metrics to help you measure how effective your marketing campaign is.

And just in case that wasn't enough...

  1. Using a personal profile for a business violates Facebook's Terms of Service (TOS). Why would you want the potential risk of having all your hard work building relationships thrown out?
  2. You can't integrate your Facebook personal profile with your website. Want a like button? Get a page.

It's so easy to create a page and there are so many advantages to doing so that it's hard to understand why business owners don't think to do it.

I guess it comes down to the old DK or DE again - Deficiency of Knowledge or Deficiency of Execution.

So, now that you know, there's no excuse for YOUR business. Wishing you success online!