The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Why I'm Not Friends With Your Business

Mark Kawabe - Friday, June 03, 2011

I've probably said this before, but since I keep seeing people making this mistake, I'll say it again.

Your business should not have a personal profile on Facebook. It should have a business profile - more commonly referred to as a "page".

How can you tell?

If you get a request to be a "friend" of a business, then that business has a personal profile.

If you get a request to "like" a business, then the business has a page.

Why should you care?

Here are the benefits of business page vs. a personal profile:

  1. Pages can be accessed by anyone online. You have to be logged into Facebook to see a personal profile.
  2. Pages are indexed by search engines. Personal profiles may not be depending on privacy settings.
  3. Pages allow administrators to invite people to "like" them in bulk.
  4. Pages have discussion boards.
  5. Pages can be promoted through Facebook ads.
  6. Pages can have multiple administrators.
  7. Pages can use Facebook Applications.
  8. Pages can have customized with HTML landing pages that better showcase the brand.
  9. Pages have metrics to help you measure how effective your marketing campaign is.

And just in case that wasn't enough...

  1. Using a personal profile for a business violates Facebook's Terms of Service (TOS). Why would you want the potential risk of having all your hard work building relationships thrown out?
  2. You can't integrate your Facebook personal profile with your website. Want a like button? Get a page.

It's so easy to create a page and there are so many advantages to doing so that it's hard to understand why business owners don't think to do it.

I guess it comes down to the old DK or DE again - Deficiency of Knowledge or Deficiency of Execution.

So, now that you know, there's no excuse for YOUR business. Wishing you success online!