The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Does Your CMS Affect Your Site's SEO?

Mark Kawabe - Thursday, July 09, 2015

There are many people who swear that WordPress is the best content management system (CMS) when it comes to search engine optimization (SEO).

I disagree. When it comes to SEO, the difference doesn't come from the CMS platform you choose. The difference comes from how you use the tools available.

There are many elements that factor into how a site shows up in the search engine result pages (SERPs). Some of those factors are within your control because they're things you can modify within your website. Things like having good page titles, solid content, good internal linking strategies etc. Those are under your control, so in theory, your CMS could make a difference.

Does WordPress do those things better than any other CMS? No. In fact, WordPress in its default setup (as of today's writing) doesn't even allow you to specifically define a page title and meta description for SEO purposes.

What WordPress offers is the potential to simplify your SEO efforts. Add a plugin like WordPress SEO by Yoast or the All In One SEO Pack and you'll suddenly have more options available to you. These aren't native to WordPress. They have to be added in. If you assumed that WordPress was simply better for SEO right out of the box, you'd be disappointed in your results.

A SEO specialist can do SEO on any website. It doesn't matter if it's a static HTML website, a WordPress site, or a site done on any other CMS. I have a static HTML website that's been in the top 10 for a popular search term for over a decade. I have clients with sites built on Adobe's Business Catalyst CMS who have good results in the SERPs.

No CMS offers an inherent advantage over another when it comes to SEO. The difference comes from the human being who manages the site. Anyone who tells you otherwise isn't telling you the whole truth.

New Website Launch for Joan Worthington, RSW

Mark Kawabe - Tuesday, April 21, 2015

Having been through counseling, I can attest to how valuable it can be. That's why when Joan Worthington, RSW, a gifted counsellor with decades of experience contacted us to update her website, we were happy to jump in.

Joan's original website was on an older hosted Content Management System (CMS). We developed her new website on the WordPress platform so she could retain her ability to update the website as needed on her own. WordPress is a very common platform for website development. Millions of websites have been developed using WordPress. An no, we're not exaggerating.

Another reason we chose to go with WordPress is because of the availability of responsive templates. With the upcoming change to Google's algorithm to focus more on mobile, having a responsive website is becoming a competitive advantage. Not all WordPress templates are responsive, so watch for that if you're thinking WordPress is the answer to your responsive website prayers.

With the new website, Joan took the opportunity to expand the content she has provided about the areas she counsels people in. There are many people suffering from anxiety, depression, PTSD, stress, or dealing with loss or grief, relationship and parenting issues. Of course, there are many other areas that Joan can provide counselling in, so it's good that the WordPress system can accommodate future expansions of content.

When it comes to managing her own updates, we created a custom video tutorial to help Joan work with some of the more advanced features available to her in WordPress. This is something we do for many of our WordPress clients. We have also created tutorial videos for other features like how to use our webmail system.

Joan provides counselling services in Niagara Falls and St. Catharines. If you know people who could use counselling, please refer them to Joan's website at http://www.consultworth.com.