The Web For Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.

If It's True for Graphic Design, It's True for Online Marketing Too!

Mark Kawabe - Thursday, March 03, 2011

In her article "6 Questions to Ask Before You Spend a Dime on Graphic Design", author Pamela Wilson highlights the main questions one should ask a graphic designer before starting a campaign.

She could have just as easily substituted "Building a Website" for "Graphic Design". The questions are the same.

Here are the questions:

  1. Do you know who you're trying to reach?
  2. Do you know where to find your market?
  3. Do you have a decent tagline?
  4. Do you have a compelling offer?
  5. Have you positioned the offer in terms of benefits along with features?
  6. Do you have a system in place that will lead toward sales?

Here's the link to the original article.

I consider this a must-read for anyone doing business online.

Happy Thursday!