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Community Pages in Facebook - Indestructable but Avoidable

Mark Kawabe - Monday, June 06, 2011

So if you've tried to update your personal Facebook profile with your employer, chances are the business you work for doesn't have a Facebook profile (also known as a business page). This is often true if you have your own business and are just getting started on Facebook.

Lucky for you - Facebook will automatically create a page for your business!

Now's about the time I wish there was a "sarcasm" font - because Facebook's auto-generated pages are generally useless for business owners.

You get none of the many benefits of having a business page. (See my previous post.)

More importantly, people may be fooled into thinking that this auto-generated [email protected] is your actually Facebook business page when really, you have bigger aspirations.

What can you do?

A couple of suggestions.

  1. If you're reading this article and you don't have a personal profile on Facebook yet, don't add your employer until you've created a proper business profile for your company.

  2. If you're already saddled with an auto-generated page for your business, quickly create a proper business profile and then change your employer information to link to the right page.

  3. If you're stuck with an auto-generated page that people actually like, then set up a proper page and then message the people who like the wrong page and give them the address of the page they SHOULD like. They'll probably switch.

There. That ought to be enough work for a Monday : )

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