Leaky faucets are bad, right? After all, drip, drip, drip, right down the drain.
That's how most people feel about their marketing budgets. Drip, drip, drip - money right down the drain. So what do they do? They stop marketing, and that's bad.
Don't worry about making a big splash - be a drip. Every day, you should be marketing. There needs to be a constant effort - even a small one - but you need to expend some energy to market your business.
Drip, drip, drip.
Those small efforts represent a bucketload of marketing over time. Those small efforts build mindshare in your prospects and existing customers so when they're ready to buy, your name is overflowing in their mind. Yours will be the first company they call and the one they trust because of your consistent marketing messages.
Remember: thousands of drops of water over time will wear away the stone but if they arrive all at once they'll just make a splash and the stone will remain unchanged.