Calls To Action
The purpose of inbound marketing is to generate leads. It's great to have traffic to your website. Turning that traffic into leads is critical to your success.
This is where the humble Call-To-Action (CTA) comes into play.
What's a Call-To-Action? Simple. It's a button, graphic or text link that tells your visitors what action to take to accomplish their goals. Your content attracts visitors and shows how you can help them, but without a CTA, you'll just have traffic. The CTA helps turn traffic into leads.
Creating a CTA that works requires design, copy writing, testing, measuring and analyzing.
If you'd like some assistance in setting up a CTA that will help turn your website traffic into leads, just click on the big green button below.