. . . are you neglecting the "old"?

I'm not talking about the elderly here. I'm referring to your online marketing methods.

Is social media now the focus of your marketing efforts?

Great - but how's traffic to your website? Have you updated it recently?

Are you still thinking about your SEO?

Have you blogged lately?

How's your email list growing?

Social media is the latest way to get the word out about your business, but it's not the only way. Are you so busy trying to understand the newest platform (Pinster, at the moment, judging from the inquiries we're getting about it) that you're ignoring what you've been building elsewhere?

If every social media platform went offline tomorrow, how would your brand be positioned online? Would it have a robust online presence with good search engine positioning and quality content that attracts and converts qualified visitors to leads?

My suggestion: build your online assets first and foremost on platforms you control. That means your website, blog and email list. Once those are in tip-top shape, take those strengths and build on them with social media. You'll create a stronger online presence all-round.